This might be one of the most brilliantly executed I’ve seen in a long while. None other than for a cleaning product from Thailand.
Humour, technical execution, a concept that is actually tied to the product – it’s got everything.
You really have to click through and see the full size images to really get it.
This last one is quite provocative and controversial (see the comments)
via Ads of the World
Oh BlackBerry. Just when we all thought you had a dying chance of coming back like a zombie from The Walking Dead, you manage to disappoint us all once again.
Let’s recap. The company-formerly-known-as-RIM unveiled their new, completely revamped OS and handsets last week, to much hype and promise. Things were looking up, and they even teased us all with a screencap from their upcoming Superbowl ad.
Then February 3rd comes, and we are treated to one of the biggest ad fails in my recent memory. If you haven’t seen it, please see it now. Go ahead, I’ll wait.
Confused? This is a true case study in what NOT to do in an ad campaign. The brilliant concept BlackBerry’s ad wizard came up with is…”Let’s show you all the things the phone CAN’T do.”. What. The. F.?
If your phone can’t turn a speeding truck into a pile of rubber ducks, don’t show it to me. I can’t stress this enough. Do not show me all the things your product can’t do, you marketing school drop-outs. Show me the awesome things it CAN do! You know which other phones can’t turn you instantly into a rainbow coloured dust cloud? The iPhones and Androids, and they’ve been stealing your customers for the last fiveyears.
What really bothers me from this farce is that there were so many other ways to sell this the new devices. I mean, you did know that your newest ”employee” Alicia Keys was singing the national anthem at the game, right?
This just goes to prove that Superbowl ads have effectively jumped the shark, and exist solely for super-corporations to out-do each others on who makes the most outrageous advert.
This is just too clever. A perfect example of how to make your advertising relevant to your product.
Insano is a 14 story water slide in Brazil, with speeds reaching 65 miles an hour. But don’t let me tell you all that, scroll all the way down to see the full ad. It’s 9595 pixels high. Yup, that’s nine thousand.
Note, this image was sent in an email. My only concern would be the size of the pic (about 1.25 mb), making it a perfect spam folder candidate. But then again, any email with graphics and sizeable attachements run the same fate.
On its rapid way to conquering the hearts of minimalists and cheap yuppies who can’t afford sturdier furniture (like me), IKEA is now selling cameras. I was as skeptic as you when I heard the news, but bare with me. I think it’s actually a brilliant product.
What you see in that image (the only one publically available at the moment) is the entire camera. The body is made of cardboard and you assemble it following IKEA’s signature instructions. Add two double As and you’re ready to shoot—dead simple: No settings, no rechargeable battery packs, no memory cards, no nothing, damn it.
With the cemented popularity of retro filters and mobile apps like Instragram quickly replacing the true and tried point-and-shoot cameras, this is a product that will sell like hot-cakes. Because, look at it, you know it’s going to take the shittiest photos, and you know you’re going to love them because they look like your dad took them with his old Minolta.
The best part might be the USB connection. The camera has an internal storage that apparently holds about 40 shots, really forcing you to make each shot worth, just like the good old days. Let’s just hope it costs less than cheap, since I’m not sure who would be willing to pay more than $5 for these.
Here’s a cool, “ironic” promo video. Damn, IKEA, you really know us, filter-crazed hipsters.
via The Verge
For a company whose motto is “Eat Fresh”, they sure have a weird way of promoting it.
Again, this is not a fail in the execution of the concept. It’s the absence of a concept, a logical one that is. I guess the idea is one of the following:
- You’re feeding garbage to your kids, so keep feeding them garbage since they’re now, well, garbage cans.
- Eat at Subway, feed the leftovers to your kids, since they like, LOVE garbage.
- Your kids are eating garbage, have been eating garbage, and will eat garbage—there’s nothing you can do about it, since they’re now taking over the garbage collection union.
- None of the above. The people of DDB Latina didn’t know how else to spend a shitload of money Subway gave them.
via Ads of the World
If you thought the hot dog crusted pizza wasn’t enough for you grease-craving arteries, Pizza Hut wants to challenge you once again.
Why conform with just puny wieners concealed in your crust? Be a real man, and have 12 mini sliders (or “cheeseburger gems”) proudly prancing on top of your ‘za pie!
Along with the Chicken Fillet variation (chicken nuggets instead of burger patties) it’s fortunately (?) only available in their Middle East locations, but who is to say it won’t show up on this side of the planet soon enough? Just try to watch the TV commercial and able to hold your lunch when watching fresh lettuce and a mayo-like sauce on top of that gooey pizza.
Sadly, this Crown Crust pizzas aren’t a new thing, at least in South Korea. Although, shrimps on pizza don’t sounds as weird for some reason…
Toku-chan is by now notorious for some interesting ads promoting their Korean BBQ restaurants.
This one however, is just plain insensitive to vegetarians.
Shall we analyze the accompanying copy, so we can put it into ehem, context:
“This communicates that the food at Toku-Chan Korean BBQ House tastes so good and appealing, that even a herbivores becomes carnivorous.”
That’s right. Just like homosexuality for Republicans, vegetarianism is only a lifestyle choice that can be reversed with the right piece of meat. I can only attribute this to cultural differences–like when my Korean parents think that vegetarians can only eat lettuce–but it still doesn’t make it right, especially in 2012.
Nothing surprising for a restaurant that also seems to promote self-cannibalism.