Puerto Rican ad fail, courtsey of Subway

For a company whose motto is “Eat Fresh”, they sure have a weird way of promoting it.

The tagline reads “Feed them better”.

Again, this is not a fail in the execution of the concept. It’s the absence of a concept, a logical one that is. I guess the idea is one of the following:

• You’re feeding garbage to your kids, so keep feeding them garbage since they’re now, well, garbage cans.
• Eat at Subway, feed the leftovers to your kids, since they like, LOVE garbage.
• Your kids are eating garbage, have been eating garbage, and will eat garbage—there’s nothing you can do about it, since they’re now taking over the garbage collection union.
• None of the above. The people of DDB Latina didn’t know how else to spend a shitload of money Subway gave them.

via Ads of the World